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/https://libri-media.knygos-static.lt/fadf3882-b8a2-40d6-a67a-de79549ecec7/1)
- Autorius: Vanessa Borkmann, Ronja Geißendörfer
- Leidėjas: Fraunhofer Verlag
- Metai: 2026
- Puslapiai: 50
- ISBN-10: 3839621550
- ISBN-13: 9783839621554
- Formatas: 20.6 x 29.1 x 0.5 cm, minkšti viršeliai
- Kalba: Anglų
FutureHotel - 360° Hotel Service Ecosystem Study (el. knyga) (skaityta knyga) | knygos.lt
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Aprašymas
The study explores a paradigm shift in the hospitality industry by redefining hotels as multifunctional service hubs embedded in their local environments. A central innovation lies in the ecosystem-based perspective: Hotels are conceptualized not merely as isolated providers but as integral nodes in a broader value creation network involving guests, employees, local communities, and strategic partners. The study introduces a new framework that classifies hotel service innovations into ten service categories while mapping demand patterns across stakeholder groups. Using a mixed-methods approach combining literature analysis, expert workshops, and empirical survey data of 4,880 respondents, the study identifies and systematizes emerging service potentials beyond traditional accommodation functions. This approach enables a differentiated understanding of service expectations and highlights underutilized business potential. By aligning hotel offerings more closely with community needs and urban development goals, the study provides a future-oriented model for sustainable hospitality transformation and hybrid business model innovation.
- Autorius: Vanessa Borkmann, Ronja Geißendörfer
- Leidėjas: Fraunhofer Verlag
- Metai: 2026
- Puslapiai: 50
- ISBN-10: 3839621550
- ISBN-13: 9783839621554
- Formatas: 20.6 x 29.1 x 0.5 cm, minkšti viršeliai
- Kalba: Anglų
The study explores a paradigm shift in the hospitality industry by redefining hotels as multifunctional service hubs embedded in their local environments. A central innovation lies in the ecosystem-based perspective: Hotels are conceptualized not merely as isolated providers but as integral nodes in a broader value creation network involving guests, employees, local communities, and strategic partners. The study introduces a new framework that classifies hotel service innovations into ten service categories while mapping demand patterns across stakeholder groups. Using a mixed-methods approach combining literature analysis, expert workshops, and empirical survey data of 4,880 respondents, the study identifies and systematizes emerging service potentials beyond traditional accommodation functions. This approach enables a differentiated understanding of service expectations and highlights underutilized business potential. By aligning hotel offerings more closely with community needs and urban development goals, the study provides a future-oriented model for sustainable hospitality transformation and hybrid business model innovation.
Atsiliepimai